MAD was born out of the passion of two connoisseurs for emblematic watches and timeless icons they love and collect avidly.
The name comes from the mad challenge they put themselves up to: bring together tradition and modernity, exclusivity and perfection, daring and respect for heritage legacy. To do so MAD called upon the best craftsmen in prestige watches and skilled technicians with perfect mastery of the DLC (“Diamond Like Carbon”) coating process.
From the most discreet customisation to the most obvious, and by challenging all the watch making rules, any watch that goes through the MAD’s workshop becomes inherently unique.
Paying tribute to the greatest watchmakers, MAD can be defined primarily as a designer of watches who revisits and reinvents the flagship models of the most successful brand names.
For further information and in-store availability please contact us at [email protected]