Alex Eagle Studio, 6-10 Lexington Street, London W1F 0LB
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Elfie x Alex Eagle

Elfie x Alex Eagle

Homegrown British designers Rafaela Van der Heyden and her sister Victoria Roper Curzon founded their childrenswear line Elfie when they had little ones of their own.

Wanting to dress their children in the carefree style of the clothes they grew up in, the sisters rediscovered the English appeal of their vintage hand-me-downs and set about recreating the clothes from their childhoods.

“I always make sure that everything is mix and match. That way, even if they choose what they want to wear, it always looks nice. It has to be fun, strong and machine washable because they’re always climbing trees.”
– Victoria Roper-Curzon

The Elfie x Alex Eagle collaboration focuses on unisex and tomboy-inspired items, which includes corduroy dungarees, striped padded jackets and Peter Pan collar shirts. Additionally, there are specific pieces for girls to indulge in, such as the pretty smock dresses and sweet gingham swimsuits. Clever use of reversible fabrics means double wearability.

“They are realistic clothes for children to play, explore and grow up in, just like we did.”
– Alex Eagle

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