Alex Eagle Studio, 6-10 Lexington Street, London W1F 0LB
+44 (0)20 75890588 |

Alex Eagle

Alex Eagle

The concept of luxury essentials with a focus on fit, fabric and quality underpins Alex Eagle’s own brand collection creating a timeless mix of daytime tailoring and informal eveningwear.

“The aim is to simplify your life and make dressing in the morning easy. I was inspired by the way men appear to get dressed seamlessly. I spent time working out which components I lived in until they were threadbare, as well as those pieces that lived in my imagination because I couldn’t find them anywhere. I have to travel all the time whilst looking smart, so everything in the line can be worn together.”

All the textures and fabrics fit well, but each piece can also be woven in to your own wardrobe, added in to elevate your favourite jeans or adopted as a new staple. Pared-back luxury is the driving force for Alex.

“There is a move away from trends, and people are happy to invest in quality and something that suits them rather than a status symbol.”

Eschewing the traditional seasonal calendar, the collection is delivered intermittently throughout the season and styles are perennially available.

“The idea is that we have a core collection you can trust. There may be little updates, by adding another colour or detail, but ultimately the building blocks are there. This is just the beginning.”

Following the same ethos of her eponymous fashion line, Alex Eagle has designed a selection of accessories including delicious cashmere scarves and throws, socks and gloves.

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