In a light filled space in the heart of London’s Soho, Alex Eagle Studio offers a radical and rejuvenating 360° take on retail.
Combining the welcoming energy of a home with the luxury of a gallery and the dynamism of a retail space, the Lexington Street store hosts a finely honed edit of fashion, furniture, art, design, photography, ceramics and rare books, all hand selected by creative director Alex Eagle.
Home to the Alex Eagle own brand atelier, a large private event space and a new beauty area, The Practice, Alex Eagle Studio is an invigorating creative hub, welcoming visitors to do more than shop – to come, hang out and be inspired.
“The way we shop is changing. Just fashion isn’t enough, people want an edit across everything in their lives: clothes, homeware, furniture, books, art and music. With so much instantly available online, they crave a more inspiring environment when they shop in store, somewhere they can spend time and relax without the pressure to buy.” Alex Eagle, Creative Director
Alex Eagle Studio
6-10 Lexington Street
London W1F 0LB
Alex Eagle is bringing new energy to the European retail scene with her refined, offbeat aesthetic. The creative director fuses elements of the gallery, home and store to create innovative retail and co-working spaces, with outposts in London, Berlin and the Cotswolds.
Eagle began her career at Tank and Harper’s Bazaar magazines, and worked in PR for British fashion label and retailer Joseph. She made her name in retail as creative director of her eponymous luxury concept store, Alex Eagle Studio, which opened in 2014 blending fashion, lifestyle, elements of a gallery and the warmth of a private home.
Driven by a fascination for timeless objects and fashion that celebrates craftsmanship and design over transient trends, Eagle has filled her Lexington Street store with a curated edit of the best fashion, furniture, art, design, photography, ceramics, rare books and other unique curiosities.
In 2015, Eagle launched her eponymous collection of luxurious modern essentials. Inspired by the simplicity of classic menswear, she designs a line of timeless garments with a focus on fabric, fit, wearability and ease, that work as their own uniform or in harmony with an existing wardrobe.
The collection has borne a series of collaborations with specialist brands and artists, including renowned Jermyn Street tailor New & Lingwood, luggage maker Swaine Adeney Brigg, blazer experts Blazè Milano and artist-turned-jewellery-designer Agnes Hay.
Alongside this, Eagle oversees The Store, which opened its flagship space inside Soho House in Berlin in 2014, and its second outpost in Soho Farmhouse in Oxfordshire the following year. In 2016, The Store launched its most ambitious project yet: a broadcast, retail and co-working space at 180 The Strand, London, the new home of London Fashion Week and headquarters for companies such as Dazed Media.
Her extensive side projects include a seat on the Serpentine Gallery’s Future Contemporaries Committee and work for Women for Women International, hosting the 2016 She Inspires Me Car Boot Sale at the Brewer Street Carpark. In 2016, Eagle was included in the illustrious BoF 500, Business of Fashion’s professional index of the people shaping the global fashion industry.